Understanding
Precious Metals for
Custom Jewellery

Learn how gold, platinum, and other fine metals affect the beauty, durability, and budget of your custom piece.

Why Metal Matters

More Than Shine. Your
Metal Choice Matters

When designing a custom piece, the metal you choose influences its style, strength, and longevity. Whether you’re
selecting a ring, pendant, or bracelet, understanding your options helps you choose a
metal that matches your lifestyle and aesthetic.

The Gold Standard

Gold: Classic, Iconic, and
Incredibly Versatile

Gold has long been a symbol of love and value. But not all gold is the same—karats affect purity, durability, and price.

Gold Karat Breakdown (Visual Table or Grid)

KaratPurity %Notes
24K99.9%Softest, not ideal for daily wear
22K91.7%Still soft, limited durability
18K75%Rich gold tone, ideal for fine jewelry
14K58.3%Balanced strength and beauty
12K50%Less common, moderate strength
10K41.7%Strongest, most affordable option

Wisdom’s Tip

 For engagement rings and daily wear pieces, 10K, 14K, or 18K are recommended.

Other Metals to Consider

Beyond Gold:
Platinum, Palladium & More

Platinum

Rare, heavy, and hypoallergenic. Ideal for heirloom-quality designs.

Palladium

Lighter than platinum but similar in appearance. A great alternative.

White Gold vs. Platinum

Compare tone, wear, and cost.

Rose Gold

A romantic, vintage-feel option with a soft blush hue.

Matching Metal to Lifestyle

What’s Right for You?

Your daily activities, skin sensitivity, and personal style all play a role in selecting the best metal. We’ll guide you through
which options will hold up best over time—whether you work with your hands or
want something low-maintenance.

Side-by-side: Heavy wear vs. occasional wear recommendations
Kind words

Client Testimonials

“I never realized how different gold tones could be until they showed me side by side. I’m obsessed with my rose gold ring!”

 – Tessa M.

Still Deciding? We’re Here to Help