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There is never a dinner party conversation that doesn’t turn to the question “a jeweller, how did you get into that?” So let me break it down real quick.

When I was in my early 20’s a very close friend of mine passed away, he was like family. We met in grade 2, and we both transferred to a new school at the same time. Our first connection was on the playground and I remember introducing myself, saying:

“Hey, I’m new too”!

Something we joked about for years. Before he passed away, we created a business that we built from the ground up, and it was doing well. I was looking for a piece of jewellery to represent us (the team) and celebrate the success of our business. Regardless of where or how hard I looked, nothing did the job. Once he was gone, the objective changed. The new goal was to commemorate his life. I continued to search, and finally I was introduced to the custom jewellery process. This jeweller was a master diamond setter who owned one of the top retail stores in Canada and did custom work for stores throughout the Golden Horseshoe. We connected and discussed potential options as I expressed my vision. We bounced some ideas around and settled on a design. After some adjustments, the piece was complete. I saw the detail along with the representation of my friend. That’s when I said,

About
“Wow, this is something I want to be part of”.

From there I reached out to my jeweller and asked how I could learn more about the industry. I was hungry for knowledge and understood the importance of telling a story through precious materials that would last forever. At the Eginliyan Setting House, they don’t just take on anyone to apprentice – you must have a background in the jewellery business, be directly related, know the families, or come highly referred from a reputable source. I was none of the above. SMH. However, after many conversations, my commitment and persistence to the craft became clear. Once my then jeweller realized my level of seriousness and determination, he said “okay, okay…” “if you are serious, you can hang around the shop. If we need something, we will tell you. Be here tomorrow at 11am.” Finally, I had my chance. I was offered an apprenticeship opportunity from some of the best in the business. But this wasn’t a normal apprenticeship though, this was an apprenticeship where they thought I would fail. But to their surprise, I exceeded their expectations. My then mentors are now colleagues and friends today. The journey through the custom process as a client, and the education process as a student apprentice taught me many aspects of the business.

One was the understanding that I could have been treated much better as a customer. It has helped me to appreciate what a privilege it is to have (you) our clients, trust Wisdom’s Jewellers to execute your vision, through design and precious materials. Regardless of the piece, we understand clearly that: Everyone has a story and it’s our pleasure to help you tell yours.

Much love, we look forward to working with you and exceeding your expectations.

Justin Wisdom CEO

Wisdom’s Jewellers

Reviews

Oreo
Oreo
2022-04-24
Chelsea Brecher
Chelsea Brecher
2022-04-17
Justin had great attention to detail and really cared about making a one-of-a-kind piece that met our needs. I will definitely work with Justin again.
Alex Button
Alex Button
2022-04-07
Justin was great to work with. He was very passionate about finding us the perfect rings that worked for our style and budget. Very happy with the rings he crafted.
Erin Grant
Erin Grant
2022-04-04
Contacted him for a consultation a week ago and never heard back. Went to the Guelph location and no one was there. Tried calling but it said the number was not in service. I’m disappointed given the rave reviews he has!
Lacey Randall
Lacey Randall
2022-03-20
Justin worked with my husband to make a custom anniversary band that matched my wedding set. I was completely surprised with how well it turned out. It looks as if my 3 rings were purchased and made together. I was so happy with the outcome I asked Justin if he could size a ring that I was told was not doable due to the type of diamonds used. Well he managed to size it perfectly. I am very happy with his work and customer service. Highly recommend
Mike M.
Mike M.
2022-03-17
I had a solitaire ring that had broken prongs and needed to be fixed. I searched Google for jewelry repair and found Justin. He has great customer service and fixed my wife’s ring perfectly. Thanks!
Kiril Grigoriev
Kiril Grigoriev
2022-03-16
Justin is a professional that always exceeds expectations. He is knowledgeable, patient, an amazing artist and with great customer service. Justin provided a personal experience for both my fiancé and I which made us comfortable. We love his work and the rings that he made for us. We feel lucky that we found him. We highly recommend him and his work!
Michelle
Michelle
2022-03-05
Justin created a beautiful custom wedding band to match my engagement ring. I shared my ideas on what I was looking for and he matched it perfectly. I would highly recommend him. I have used other custom jewelry services in town, but they don't compare. Instead of waiting several months for a band it was only a few weeks, his prices are better and his service is fantastic. Thank you so much Justin, I'm so happy with the end product!!
Derek Toms
Derek Toms
2022-02-24
Fantastic experience. Justin was extremely helpful, knowledgeable, and accommodating. I was able to find a last minute gift for my wife at an excellent price that she absolutely loved! I am definitely planning on returning (with much more lead time!) to get something custom made.
Kyle Watt
Kyle Watt
2022-02-19
I would highly recommend Wisdom Jewellers. The entire experience with Justin was positive and everything went smoothly and seemless. Justin is a delight to work with and the workmanship at Wisdom Jeweller is second to none. The difference between Justins work vs a big name jewelery store is night and day. My now fiance is extremely happy with her engagement ring and comments on how beautiful and sparkly it is often. Overall I had a very positive experience and I am thankful I was reccomended to Wisdom Jewellery to create a custome engagement ring.